Grateful was born to create a meaningful impact at a time of deep human transformation. Beyond having a clear business goal, Grateful also seeks to contribute to this era of profound change in humanity.

Grateful not only facilitates payments, it invites a shift in perspective: to pay with gratitude, recognizing the value of what we receive and the connection to our own personal journey.

We believe that financial empowerment is a path to freedom. Our mission is to enable people and businesses to move, receive, and grow their own money, instantly, globally, and without dependence on intermediaries. True financial independence is not just about money — it's about access, awareness, and sovereignty.

For too long, finance has been a game built for a few. Small print. High fees. Hidden commissions. You were taught to ask permission to use your own money. But real change comes from opening your eyes, taking control, and choosing every move you make.

Grateful exists for those who do exactly that. For those who see financial freedom not as a privilege, but as a responsibility — where every payment is an act of recognition of value, and of yourself.

That's why we built Grateful: the simplest, most direct way to pay with stablecoins. No detours. No hidden fees. No surprises. Pay anywhere, send money globally, or split a dinner in seconds. All backed by the experience and trust of Exodus, with over a decade bringing crypto closer to people.

Grateful is about moving your money consciously. Because money is energy — and when you move it with intention, every transaction becomes an act of value.

Grateful. Value in every movement.

Our primary logo combines a rounded wordmark with a circular symbol. The wordmark's soft shapes convey clarity and approachability, while the symbol represents value in motion: expanding, returning, and looping.

Together, they create a balanced and dynamic system, easy to recognize across contexts.

Use the primary logo in most cases, adapting color for optimal contrast and legibility.

The symbol is the purest expression of Grateful.

Built as a circular constellation, it represents the flow of money as a cycle: going out, coming back, and moving through people and systems. It can be used when the brand is already recognizable or when a lighter, more minimal presence is needed.

When used with other brands, the Grateful logo should appear in a monochrome version.

Partner logos should follow the same approach whenever possible.

Maintain clear separation and avoid visual competition.

Grateful Pink is omnipresent across all brand touchpoints and used strategically so that it stands out as the hero color. Floods of pink can be powerful, but that should not be the only way pink shows up.

Its inclusion should be done thoughtfully and intentionally. Challenge yourself to meet this criteria in unexpected ways. Consider materiality, lighting, texture, and motion as avenues to explore.

Approach Grateful Pink with nuance and energy: it is not just a color, it is a living signature.

Black and white provide balance to Grateful Pink, helping maintain visual clarity and avoid overuse of our signature color. They bring structure and contrast to compositions, allowing pink to stand out where it matters most.

Soft Pink and Purple can be used sparingly as high-impact accents to introduce depth and warmth, but should never be used as full background fills competing with Grateful Pink.

No color system can perfectly represent the full extent of what we see with our eyes in the wider world. Different color modes serve different purposes depending on medium.

RGB and Pantone offer the most vibrant on-screen color, while CMYK is used for print, with some limitations in vibrancy and range.

Good accessibility starts with legible text. In digital design, this means ensuring strong contrast between text and background colors. Grateful follows WCAG guidelines, aiming for AAA compliance, the highest standard.

This means a contrast ratio of at least 7:1 for normal text to ensure maximum readability. Grateful Pink is specifically created to work with white or black text. Avoid using Grateful Pink as a critical design element where contrast requirements are not met.

Our color system allows for a wide range of flexibility across print and digital applications. The following guidelines ensure color accuracy and consistency across every medium.

Our color system allows for wide creative flexibility, but some rules must be followed to ensure consistency and brand integrity. Avoid the following.

Greed Narrow Bold is our display typeface. Its condensed proportions and bold weight give Grateful its expressive, playful identity. Used at large sizes for titles and hero moments, it commands attention and builds brand recognition. Greed Narrow Bold is what people see first and remember longest.

Neue Montreal is our functional typeface. Available in Medium and Regular weights, it handles everything from subtitles and UI labels to long-form body copy. Its clean geometry and excellent legibility at small sizes make it the perfect companion for the product and app. Medium for emphasis and hierarchy. Regular for reading.

In everyday contexts, PP Neue Montreal Medium carries all informational, navigational, and supportive text. Greed Narrow Bold appears for section titles and key moments of emphasis.

Keep type clean, structured, and purposeful. Let hierarchy do the work — avoid overloading a composition with too many type sizes or weights.

Greed Narrow Bold is built for expressive moments. In motion, campaigns, and large-format contexts, typography becomes its own distinct graphic object. Conventions can be defied. Experimentation is encouraged. Always consider the relationship of type to the rest of the composition.

Good typesetting requires a discerning eye. These are universal principles to follow when setting type, ensuring consistency and high legibility across all Grateful touchpoints. The combination of Greed Narrow Bold and Neue Montreal (body) creates a natural contrast that reinforces the brand personality: bold expression at the top, clarity and ease at the reading level.

Our typefaces work best when used as intended. Avoid these common mistakes to maintain the integrity and legibility of the Grateful typographic system.

When Greed Narrow Bold is unavailable — in systems that do not support custom fonts, email templates, or third-party platforms — PP Neue Montreal Medium serves as the primary fallback.

In contexts where neither typeface is available, use Arial or Helvetica as the final system fallback. Maintain the same typographic hierarchy with size, weight, and spacing.

The mesh is one of Grateful's most distinctive and recognizable visual elements. It runs through the entire brand, both static and in motion, giving it depth, warmth, and a sense of life. Far from decorative, the mesh is a core part of what makes Grateful feel like Grateful.

Its uses span across the brand system: as backgrounds in communications and campaigns, as the texture that fills illustrations, and as the defining surface of the Grateful card. When animated, it brings fluidity and energy. When static, it adds richness and personality.

The gradient adds another layer to the brand's visual depth. Soft, luminous, and always rooted in Grateful's pink palette, it brings a sense of glow and elevation to the system. Unlike the mesh, which has texture and movement, the gradient is smooth and atmospheric.

Its application is intentionally contained: the gradient is used exclusively as a background element. This restraint is what keeps it powerful. When it appears, it signals space, breathing room, and a premium feel without competing with the content on top.

The Grateful card is where the brand becomes tangible. It's the physical and digital object that users carry with them, and it had to feel as distinct and intentional as the rest of the system.

The mesh, our most signature texture, lives on the card surface, making it immediately recognizable as Grateful.

The card appears across different states within the app: from the initial request screen, where users are prompted to get their card, to the active state with full details visible, frozen, or hidden. Each state is clearly communicated through the card's appearance and the actions available below it.

The icon set was designed specifically for the Grateful app. It draws from the spirit of our primary typeface, Greed Narrow, borrowing its weight and structure while staying minimal and functional. In a payments app, clarity is non-negotiable, and every icon earns its place by being instantly readable.

Icons come in two styles: filled and outlined. Both versions coexist in the system to support different contexts; filled for primary actions and selected states, outlined for secondary or inactive ones. A strong metaphor is the starting point: intuitive, then refined.

Graphisms are a step beyond standard icons. They're bolder, more playful, and much more closely tied to the Greed typeface personality. Where the icon set stays minimal, graphisms lean into expression. They feel like type turned into shape.

These elements are not used as UI components. Instead, they function as flat illustrations; graphic devices that add personality and visual punch to layouts, campaigns, and communications. They appear on pink backgrounds and in contexts where the brand needs a bolder, more editorial presence.

Grateful's 3D illustrations are built on the mesh texture, carrying the brand's signature material feel even in icon form. Each illustration is rendered with depth, light, and a soft pink fill that ties them directly to the visual system. They add movement and personality wherever they appear.

In the app, 3D illustrations do a lot of heavy lifting: they make features feel approachable, signal rewards and moments of delight, and give the UI a sense of dimension that flat design alone can't achieve. They work alongside typography, with images, and as standalone hero moments.

Objects mapping was developed for a specific acquisition campaign within the app. The concept was simple: when users arrived at a participating restaurant or merchant, the app would surface a visual using the exact product from that offer: a sandwich, a drink, a chipa, isolated on a pink background.

This approach made promotions feel immediate and real. Instead of generic coupon UI, users saw the actual thing they were getting. The result was a more visceral, engaging moment that blurred the line between the physical world and the Grateful experience.

Photography is one of the most human parts of the Grateful brand. Real people, real moments, real energy. No staged setups, no stock perfection. We shoot with strong color, flash, and bold detail to tell stories that feel immediate and alive.

Sound completes the experience.

It reinforces key actions with clear, intentional cues. Nothing is decorative. Every sound signals a moment: confirmation, progress, or reward.

Simple, immediate, and unmistakably Grateful.

Inspired by Grateful's vision of financial empowerment and human connection and rooted in both digital gestures and real-world interactions, these principles create a flexible framework for motion that feels intuitive, fluid, and meaningful across products, platforms, and brand experiences.

Motion brings emphasis and presence to key moments. Through dynamic acceleration, deceleration and match cuts, it highlights actions, transitions, and outcomes that matter.

Movement is not neutral — it carries energy, making value exchanges feel tangible and significant.

Motion follows real world physics. Interactions unfold with continuity and ease, inspired by familiar gestures and behaviours.

Motion reacts in real time. Every action is acknowledged instantly, creating a tight feedback loop between the user and the system.

This immediacy reinforces trust, control, and a sense of ownership.

Interactive animations respond directly to user actions. They provide feedback, guide attention, and make the product feel tactile and alive.

Motion principles extend into the 3D visual language, creating a cohesive system across product and brand.

The way our logo moves reflects how value flows through Grateful. Clear, intentional, and alive.

Our logo animation distills our motion principles (expressive, natural, and responsive) into a simple, memorable gesture across product and brand. Through controlled acceleration and release, the logo arrives with clarity, reinforcing trust, completion, and continuity.

A seamless exchange, resolved with purpose.

We have core principles that guide us so that no matter who is writing or where Grateful shows up, we sound like ourselves. These principles are rooted in our brand pillars: Game-changing vision, Rewarding value(s), Transformative power, and Delightful simplicity.

Our voice is always Grateful, but our tone shifts with context. We use word choice, structure, and phrasing to adapt our voice to each moment. Adjusting tone shows users we understand them. It signals empathy, builds trust, and deepens the relationship.

When adjusting our voice or toning it down, ask yourself:

1. What should this writing accomplish?
2. What moment in the user journey are we writing for?
3. Who are we talking to, and how are they feeling right now?

We use the customer journey to guide tone. Every interaction has a purpose and is part of something bigger.

In large-scale applications, the brand becomes bold, immediate, and unmistakable. Strong typography, clear messaging, and high-contrast compositions ensure visibility at a distance.

Layouts are designed to capture attention quickly while remaining easy to read. The system balances impact and clarity, allowing the brand to stand out in dynamic, public environments.

Inside the product, the brand becomes more functional and intimate. Every interaction is designed to feel simple, clear, and natural.

Typography, color, and motion work together to guide users without friction. The experience prioritizes usability while maintaining the same visual identity, ensuring the product feels consistent with the broader brand.

Rounded corners and stencil breaks are recurring details. While not used in every icon, they should be included where they naturally make sense.

The web brings the full Grateful experience together, combining product clarity with a more expressive and human tone.

Content flows in a simple and intuitive way. Bold headlines highlight key ideas, while supporting text adds context without overwhelming. Real-life imagery and graphic elements work together to create a system that feels both functional and distinctive.

In physical spaces, the brand becomes tangible and social. From print to environments, every application translates the digital system into real-world experiences.

Materials, scale, and context introduce variation, but the identity remains consistent. The result is a brand that feels natural, present, and recognizable across everyday moments.

The onboarding flow guides new users through the initial setup of their account. After signing up, users are prompted to complete their profile by providing basic personal information, uploading a profile picture, and selecting their preferred currency and region.

The Request Card flow covers the process of applying for a virtual card. Users navigate to the Card section and submit a request, which triggers an identity verification prompt if KYC hasn't been completed yet. Once verified and approved, users can activate their new virtual card.

The Activate Bank Deposit flow covers the process of enabling bank deposits within the app. Users navigate to the Bank Deposit section, where they are prompted to complete identity verification if not yet done. Once the KYC review is approved, bank deposits become available.

The KYC flow walks users through the identity verification process required to unlock the app's full financial features. Users are prompted to upload a valid government-issued ID and complete a facial recognition check via selfie.

The Setting a Display Currency flow allows users to choose a secondary currency in which to view their balance. Users access the setting from the home screen and select their preferred display currency.

The Pay via QR flow allows users to make payments by scanning a Grateful QR code. Users scan the code, review the payment amount, and confirm the transaction.

The Add a Tip flow allows users to include a tip when paying via QR. During the payment process, users can select or enter a tip amount before confirming the transaction.

The Split the Bill flow allows users to divide a QR payment equally among multiple people at the time of purchase.

The Send Money flow allows users to transfer funds to other users. Users select a recipient, enter the amount, add an optional note, and confirm the transaction.

The Request Money flow allows users to request funds from other users. Users navigate to the Request section, select a recipient, enter the desired amount, and confirm the request.

The Respond Request flow allows users to fulfill incoming money requests. Users select the requesting contact, review the request details, and confirm the payment to complete the transfer.

The ARS Bank Deposit flow walks users through depositing Argentine pesos into their account. Users navigate to the Deposit section, select bank deposit as their method, choose their currency, enter the desired amount, and confirm the request.

The USD Bank Deposit flow walks users through depositing US dollars into their account. Users navigate to the Deposit section, select bank deposit as their method, choose their currency, enter the desired amount, and confirm the request.

The Crypto Deposit flow walks users through depositing cryptocurrency into their account. Users navigate to the Deposit section, select crypto as their method, choose their preferred token and network, and confirm the request.

The ARS Withdraw flow guides users through withdrawing Argentine pesos from their account. Users navigate to the Withdraw section, select bank as their method, choose their currency, enter the desired amount, provide their bank details, and confirm.

The USD Withdraw flow guides users through withdrawing US dollars from their account. Users navigate to the Withdraw section, select bank as their method, choose their currency, enter the desired amount, provide their bank details, and confirm.

The Crypto Withdraw flow guides users through withdrawing cryptocurrency from their account. Users navigate to the Withdraw section, select crypto as their method, choose their preferred token and network, enter the desired amount, provide their destination wallet address, and confirm the withdraw.

Users can review their USD transactions in the Activity screen, where all past transactions are listed and available to browse.

Users can review their ARS transactions in the Activity screen, where all past transactions are listed and available to browse.

The Filter Transactions flow allows users to narrow down their payment history directly from the Activity screen.

The Find an Invoice flow allows users to access the details of a specific transaction. Users navigate to the Activity screen, open a transaction, and expand the invoice to view its full details.

Users can split a payment among multiple people from the activity screen opening the relevant payment and initiating a split directly from there.

The Manage a Split flow allows users to track the status of a previously split payment. Users navigate to the Activity screen, select the relevant transaction, and view a breakdown of who has already paid and who still has a pending balance.

The Showing Card Details flow allows users to view their virtual card information. Users navigate to the Card section and select Show Card Details to access their full card data.

The Freezing Card flow allows users to temporarily freeze their virtual card. Users navigate to the Card section, select Freeze Card, and the card is immediately suspended.

The Sharing Your Profile flow allows users to share their profile with others. Users navigate to the Profile section, tap their QR code, and hit share.

The Changing Your Name flow allows users to update their display name directly from the Profile screen.

The Change Handle flow allows users to update their username directly from the Profile screen. Note that a handle can only be changed once, so users are encouraged to choose carefully before confirming.

The Change Profile Picture flow allows users to update their profile photo directly from the Profile screen.

The Change Display Currency flow allows users to update their preferred display currency directly from the Profile screen.

The Logout flow allows users to sign out of their account directly from the Profile screen.

The Finding a Grateful Shop flow allows users to discover local businesses that accept Grateful payments. Users navigate to the Discover section, where they can browse and find nearby shops ready to accept payments through the app.

The Claiming Chipá flow allows users to claim limited food promotions available at participating shops. Users scan the store's code, hit redeem, and the chipá is theirs to enjoy.

This flow gives users a full view of their rewards status. From this screen, users can check their current reward balance, discover ways to earn more, and explore what benefits await them in upcoming tiers.

The Reach a New Tier flow celebrates users when they unlock a new rewards tier. Upon entering the Rewards screen, users are greeted with a fullscreen welcome animation marking their achievement.

The Downgrade Risk flow alerts users when they are at risk of losing their current rewards tier. A message is displayed on the Rewards screen, giving users the opportunity to take action before their tier is downgraded.

The Send an Invite flow encourages users to grow the Grateful community by inviting others directly from the home screen. In return, users receive a reward for each successful invite.

The Get $5 flow is the invite recipient's side of the referral experience. Upon completing onboarding, users are notified that $5 is waiting for them as a welcome reward, and that they must activate their virtual card to claim it.

The Magic Link Login flow allows merchants to access their dashboard without a password. Users enter their email address, receive a magic link in their inbox, and are taken directly into their account upon clicking it.

The Guided Tour walks merchants through the dashboard's main features upon first access, helping them get familiar with everything available at a glance.

The Empty State represents the initial dashboard experience for merchants who have not yet received any payments, providing a starting point before their first transaction comes in.

The Populated State showcases the dashboard experience once a merchant has received payments, displaying their balance and transaction activity in full.

The Change Period flow allows merchants to adjust the time range of the data displayed on their dashboard, giving them a tailored view of their payment activity.

The Logout flow allows merchants to sign out of their account directly from the main dashboard.

The PoS from Home flow allows merchants to quickly initiate a point-of-sale payment directly from the main dashboard. Users select a previously created PoS, choose the currency, enter the amount, and a payment QR is generated ready to be scanned by the customer.

The PoS from Payments flow allows merchants to initiate a point-of-sale payment directly from the Payments screen. Users select a previously created PoS, choose the currency, enter the amount, and a payment QR is generated ready to be scanned by the customer.

The PoS Lifetime flow illustrates the full lifecycle of a QR payment, from the moment it is generated until it is resolved. A payment can transition through three states: waiting for the customer to scan and pay, successfully paid, or expired if no action is taken within the allotted time.

The Link from Home flow allows merchants to quickly create a payment link directly from the main dashboard. Users choose the currency, enter the amount, and a shareable payment link is generated ready to be sent to the customer.

The Link from Payments flow allows merchants to create a payment link directly from the Payments screen. Users choose the currency, enter the amount, and a shareable payment link is generated ready to be sent to the customer.

The Link Lifetime flow illustrates the full lifecycle of a payment link, from the moment it is generated until it is resolved. A payment can transition through three states: waiting for the customer to complete the payment, successfully paid, or expired if no action is taken within the allotted time.

The Filter by Status flow allows merchants to narrow down their payment list by status directly from the Payments screen.

The Filter by Source flow allows merchants to narrow down their payment list by payment source directly from the Payments screen.

The Filter by Date flow allows merchants to narrow down their payment list by date range directly from the Payments screen.

The Filter No Results state shows how the Payments screen looks when the applied filters return no matching transactions.

The Sort Payments feature allows merchants to organize their payment list by tapping any column header on the Payments screen to sort by that field.

The Edit Merchant flow allows merchants to update their business information directly from the Settings screen.

The Edit Wallet Address flow allows merchants to update their associated wallet address directly from the Settings screen.

The Add Team Member flow allows merchants to invite new members to their dashboard.

The Edit Team Member flow allows merchants to update the details or permissions of an existing team member directly from the Settings screen.

The Delete Team Member flow allows merchants to remove a team member from their dashboard directly from the Settings screen.

The Create PoS flow allows merchants to set up a new point-of-sale directly from Settings. Users navigate to the PoS section, create a new entry, assign it a name, and a unique QR code is generated and displayed.

The Edit PoS Status flow allows merchants to toggle each point-of-sale between active and inactive directly from the Settings screen.

The Edit PoS Name flow allows merchants to rename an existing point-of-sale directly from the Settings screen.

The Delete PoS flow allows merchants to remove an existing point-of-sale directly from the Settings screen.

This screen shows how the PoS list looks in Settings when no points-of-sale have been created yet.

The Create Integration flow allows merchants to set up a new integration directly from Settings. Users navigate to the Integrations section, create a new entry, and configure it by providing a name, type, default PoS, and notifications URL before confirming.

The Edit Integration flow allows merchants to update the details of an existing integration directly from the Settings screen.

The Delete Integration flow allows merchants to remove an existing integration directly from the Settings screen.

Shows how the Integrations list looks in Settings when no integrations have been created yet.